- Brand Development
Trucknology
Moving freight across the U.S. is a complicated business and Truckstop delivers software solutions that support the entire freight-moving lifecycle. For the past few years, Truckstop has worked with SOVRN to create communication and brand assets.
Brand Refresh
The brand refresh came as a way to speak about the industry today and Truckstop’s role in it. Working closely with Truckstop’s marketing department, we provided brand and messaging concepts. We coined the term “trucknology,” alongside phrases like “Mother truckin’ freedom” and “Not my first rodeo”, to help establish a new attitude for the brand.
Product overview
We scripted, designed, and animated two videos to illustrate the benefits of a Truckstop subscription. The demos provided customers an inside look at the functions and elements of the Truckstop load board—for both Brokers and Carriers.
Live event
During the pandemic, we integrated into their events team to produced and host their annual brokers’ conference. “Connected @ Home” was an opportunity for us to showcase SOVRN Live as a solution during the pandemic. Using pre-produced content and live interactions, we developed a 45-minute event.
recruitment
Truckstop needed a recruitment video to highlight remote work in their engineer and sales departments. The video showcased a handful of Truckstop employees, the company culture, and highlighted the benefits of a remote work position, with the objective to balance inspiring, meaningful work with a casual, accepting workplace atmosphere.
