A Light Seen ‘Round the World

Boise, Idaho is home to companies making some incredible products. When ECCO Safety Group engaged a Boise creative agency like SOVRN for the worldwide product launch of their revolutionary Axios modular LED lightbar, we were able to help bring the best of Boise to the world. This effort drew upon everything we pride ourselves on here – from global launch planning and channel development strategies to packaging design, web development and product marketing. The asset list on this launch was extensive, the development timeframe intense and the resulting work tells the story best – a genuine product and product launch breakthrough for the somewhat staid industrial safety and automotive aftermarket industry.