- Brand Development
Unifying a National Firm Without Losing What Matters.
Sorren came together as a new Top 50 national accounting and advisory firm built from more than a dozen respected regional practices. From the start the goal was clear: grow with purpose without losing the trust relationships and community roots that made each firm successful. SOVRN partnered closely with leadership to shape a brand that could carry national scale while still feeling personal, familiar and grounded.
Oh yeah, and figure it all out and launch within 3 months!
Challenge
Each firm brought its own culture leadership style and long-standing client relationships. People were proud of where they came from and rightly protective of what they had built. The new brand had to ease concerns about becoming too big or too distant while clearly signaling strength clarity and credibility in a crowded national market.
SOLUTION
We began by listening. Through deep conversations with partners teams and stakeholders we uncovered the shared beliefs that already connected these firms. From there we developed the Sorren name a clear brand story and a flexible identity system designed to grow. The result is a brand that brings many histories together without flattening them built to scale while staying human at the core.
Their work has created a new standard of excellence at our agency. – ITD
— Western States CAT
Scope of work
New firm name and positioning: Sorren
Brand architecture and identity system (logo, color, typography)
Strategic messaging and narrative framework
Brand map: mission, vision, values
Tagline and brand promise
National press release support
Website strategy, content and development
Brand visualization: signage, apparel, collateral, campaigns
Brand anthem and video assets
Proposal templates and business collateral
Digital and print campaign elements
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— Every Client, CEO EVERY Co.
