OGA Rebrand

The healthcare market, especially women’s services, can look homogenous to the point of cliche. For the independent ownership group of physicians at OB/GYN Associates of Idaho, that reality wasn’t acceptable. Their desire for change and partnership led them to SOVRN where, in close collaboration with their Executive Director, Board and Staff, we have created something as standout as their model. The new OGA Idaho is now equipped with a visual identity brand strategy and engaging brand positioning that is creating a buzz in the Southwest Idaho healthcare market.